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Data are or data is?

The Guardian's data journalism workflow. But are we saying it right? Illustration: Mark McCormick for the Guardian
IS IT singular or plural? It's a word we use every day here on the Datablog - but are we getting it completely wrong? 
 
How do you say "data"?
I only ask because it's a contentious issue. Along with split infinitives, getting this one wrong offends and delights in equal measure. And, as we write about data every day, we're either getting it very wrong or very right.
 

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